Clean beaches: wanting is power


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More than anything because we are facing a problem with a magnitude that adds up to the 100 million tons of plastic already floating in the oceans. Such figures scare, but advocating the end so quickly is not an option. Not when something can still be done so that the situation minimizes its impact.

According to the Ocean Conservacy organization, enough straws are collected per day to delineate the coastal area - 1, 300 km - of Costa Rica. The plastic bags are confused with jellyfish and ingested by sea turtles, while the butts represent the maximum number of items collected during beach cleaning, and let's not forget that they take up to ten years to disappear.

To try to change the direction of the decline of the seas and defend marine life, the Swiss watch company Breitling wanted to deepen ties with the oceans. And he has done so by betting on the link he has with the sea since the launch of his Superocean diving watches, the creation of the Breitling Surfers Squad and, now, through actions in collaboration with the International Coastal Cleanup project - in which he collaborates half a million people from more than one hundred countries - cleaning beaches to educate the public about the current worrying situation and donating the benefits of sales from a limited edition of the Superocean.

Thus, on the occasion of World Oceans Day, Breitling Spain carried out a cleaning on the beach of Sacaba-Butano, in Malaga, as an obvious declaration of intentions that has only just begun.

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© Beatriz Janer

“I am very excited to see that the cooperation between Ocean Conservacy and Breitling becomes visible thanks to our first shared beach cleaning. The followers of the brand know firsthand that a healthy ocean, full of life, free of garbage and plastic, is fundamental to the life of our incredible and imposing planet, ”says Janis Searls, CEO of Ocean Conservacy.

Now we can only show, as a society, that the message has reached us so high and so clear that there will never be a turning back.

* This report was published in issue 119 of the Condé Nast Traveler Magazine (July-August) . Subscribe to the print edition (11 printed numbers and digital version for € 24.75, by calling 902 53 55 57 or from our website). The July-August Condé Nast Traveler number is available in its digital version to enjoy on your preferred device.